Ray-Ban Meta Smart Glasses Revenue Triples, Driving Meta’s $3.5 Billion Investment in EssilorLuxottica

Ah, okay, so here’s something that’s been swirling around in the ol’ noggin lately. EssilorLuxottica—you know, the eyewear big shot—just dropped its Q2 earnings bombshell. And guess what? Their Ray-Ban Meta smart glasses are, like, tripling in revenue. This is year-over-year stuff. Yeah, you heard right. Mind blown? Mine too.

These snazzy specs came out in 2023—feels like a lifetime ago, right? Anyway, they’re chock-full with cool features. Music, pictures, video, and even Internet searches via Meta AI. I mean, if your glasses don’t Google stuff for you, what are you even doing? Oh, and they start at $300. Pretty slick deal if you ask me.

This whole thing has been going so well that Meta’s down to extend its cozy little tie with EssilorLuxottica into 2030. They’re also, apparently, shoving $3.5 billion into the French-Italian eyewear giant’s pockets. Honestly, why not?

You got that picture above (or wherever it is, if I digress) showing off those Ray-Ban Meta Glasses—stylish, right?

EssilorLuxottica’s over there bragging that these AI glasses got super hot in early 2025, tripling their revenue—yep, tripling. Seems like Oakley’s new smart glasses, the Meta HTSN (which you can preorder for just $500), aren’t stealing the spotlight just yet. Maybe it’s those glitzy ‘Limited Edition’ vibes. Who knows?

They’re keeping mum on the total units sold, but back in February, they spilled the beans on 2 million pairs out the door since 2023. The suspense, right?

Now, this gushy statement from their top dogs, CEO Francesco Milleri and Deputy CEO Paul du Saillant, they’re all like, “We got a whopping first half with growth everywhere despite this crazy world.” So, 5.5% revenue bump in the first half of 2025, perched at a sweet €14 billion. That’s like $16.15 billion if you’re doing the math. I mean, in this wonky global market? That’s wild.

And let’s not forget the hurdles—like US customs throwing curveballs with tariffs from April 2025, and oh yeah, the dollar’s been having a bit of a rough ride against other currencies. Thrilling stuff, right? Who knew eyewear could be this exciting?