Alright, so here’s the deal. Ubisoft, that big French game company—yeah, them—just kind of stumbled a bit financially. They spilled the beans about a 2.9% drop in their bookings for the few months ending in June. I don’t have the specifics, but trust me, it’s about €281.6 million they talked to their shareholders about. Not chump change, right? Now, the whole blame game begins, and they’re pointing fingers at Rainbow Six: Siege. Apparently, it didn’t quite hit the mark. Oh, and some partnership they were banking on got shoved down the calendar. Go figure.
But here’s a twist—back catalogue sales are pretty! A nice €260.4 million made its way in, which is a 4.4% jump from before. Imagine that.
And then, Ubisoft pulls a wild card by shaking things up internally. They’re crafting these “Creative Houses,” which are basically little empires within the big empire. Kind of like a Russian nesting doll of game development. The first one on the scene? A Tencent-backed baby they whispered about earlier this year. I can barely keep up.
Yves Guillemot, the big boss, dropped a line about their “transformation” with these new units. He’s dreaming of better quality games with more focus and freedom and, well, something about accountability. Seems like he’s placing big bets on these Creative Houses to pump up Ubisoft’s mojo.
Now, for some fun facts: the first Creative House will look after big names like Assassin’s Creed and Far Cry. There was a buzz about leadership shifts and stabs at being more nimble. Anyway, it sounds like a soap opera of creativity and corporate shenanigans. What’s gonna happen next? Beats me.
