Back in 2021, before the arrival of Halo Infinite by Halo Studios (formerly 343 Industries), gamers were immersed in Halo 5: Guardians on Xbox One, released in 2015. Over time, this installment became one of Xbox’s richest shooter experiences in terms of content. Yet, it stirred quite a bit of controversy for several reasons.
Initially, Halo 5 rolled out with a minimal offering, though it eventually expanded to include a robust Forge mode, the creative PvPvE Warzone, and a significant amount of multiplayer content. Despite these improvements, many players were put off by gameplay that felt too similar to competitor experiences, as well as the continuation of Halo 4’s divisive art style. However, the most significant point of contention was the stark contrast between the marketed storyline and the actual campaign.
The pre-release buzz was fueled by the hugely successful Hunt the Truth audio drama by Ayzenberg Group, along with various trailers and commercials. These painted an intriguing narrative about Master Chief, the series’ main hero, suggesting he might have committed an act of betrayal. They also hinted that Spartan Jameson Locke was on a mission to hunt him down. This narrative hook captured fan interest, but the actual gameplay revealed a much tamer story than expected.
Many players felt misled by Hunt the Truth and other promotional content. Interestingly, according to an interview with Darren Bacon, Halo 5’s lead concept artist, the development team was just as surprised by the marketing tone as the fans were.
Reflecting on the marketing campaign, Bacon expressed his frustration: “It was a bit of a shock to us developers because marketing seemed to have its own agenda.” He recalled being puzzled and wondering if those producing the promotional material had actually engaged with the game itself.
Some rumors suggested that the disconnect arose from numerous discarded ideas during development, affecting both the story and initial content offerings. But Bacon challenged this view, explaining that 343 Industries was simply too ambitious, attempting to incorporate too much into the game’s modes.
“There was an overwhelming amount of content,” Bacon explained, reminiscing about his transition from Bungie to 343. “The ambition was immense. I couldn’t believe the scale of what they were aiming to achieve… It was quite ambitious.”
Despite these grand plans, Bacon didn’t feel that much content was cut. He compared the experience to watching a TV series that suddenly ends before the climax, leaving the audience hanging.
Nearly a decade since its release, we’re finally getting insights into the dissonance between Halo 5’s advertisements and its actual storyline. I have nostalgic memories of eagerly following each Hunt the Truth episode, captivated by its storytelling. However, the series did set the bar high, leading to unmet expectations for the game itself.
Marketing aside, Halo 5’s campaign struggles with more than just promotions. Many players found it disorganized, with erratic pacing and unclear character arcs, not to mention a narrative that felt too brief. Despite these flaws, it’s enlightening to understand the disconnect between what was promised and what was delivered.
For those interested in revisiting or trying it out, Halo 5 is available, along with other Halo titles like Halo Infinite, via Microsoft’s Xbox Game Pass. However, note that unlike Infinite and the Master Chief Collection, Halo 5 is only playable on Xbox One and Xbox Series X|S.